A logistics startup founded in a cramped Echo Park apartment has just closed a $4 million Series A round to expand its fleet of electric cargo bikes and zero-emission delivery vans across Los Angeles. GreenRoute Logistics, launched in 2024 by former urban planner Sofia Reyes and software engineer David Okafor, has quietly built a network of sustainable last-mile delivery services that local businesses say is transforming how they operate.
"We started because we saw delivery trucks gridlocked on Sunset Boulevard every single day, burning fuel and blocking bike lanes," said Reyes, who grew up in nearby Silver Lake. "We thought there had to be a better way." The company now employs 45 delivery riders and drivers, serving over 300 small businesses from Echo Park to Highland Park.
The funding round was led by Climate Capital Ventures, with participation from several LA-based angel investors. GreenRoute plans to use the capital to expand into the Westside and South LA by summer, with a goal of replacing 10,000 fossil-fuel delivery trips per month by year's end.
Local merchants are enthusiastic. "GreenRoute cut our delivery costs by 30 percent and our customers love knowing their package arrived on a cargo bike," said Elena Marquez, owner of Botanica Moderna on Glendale Boulevard. The company's app allows businesses to schedule same-day pickups and provides real-time tracking with carbon savings displayed for each delivery.
The startup has also partnered with the Los Angeles Cleantech Incubator to train riders from underserved communities, offering competitive wages, benefits, and pathways to advancement. Okafor emphasized that the social mission is inseparable from the business model: "We're building something that's good for the planet and good for people. That's the whole point."
Businesses interested in joining the GreenRoute network can learn more at greenrouteLA.com.